2/16/2006

This Just In...

FDA Reopens Probe Into Contaminated Soda

It's been 15 years since the FDA closed their investigation into soft drinks contaminated with cancer-causing chemical benzene. But the agency has reopened the probe amid evidence that the industry has failed to take care of the problem - recent tests have revealed levels of benzene from two and a half to five times above the World Health Organization limit for drinking water.

Benzene is considered a poisonous chemical shown to increase the risk of leukaemia and other cancers. The testing results were revealed by a former chemist for Cadbury Schweppes who decided to blow the whistle on the situation.

(CEE-Food Industry.com)

Prez's Pitch

"The Bush administration spent $1.4 billion in taxpayer dollars on 137 contracts with advertising agencies over the past two-and-a-half years, according to a Government Accountability Office report released by House Democrats Monday."

The Department of Defense spent the most on media contracts, with pacts worth $1.1 billion, according to the study. The Department of Health and Human Services spent more than $300 million, the Department of Treasury spent $152 million, and the Department of Homeland Security spent $24 million during the period.

The six largest recipients of ad and PR dollars were Leo Burnett USA, $536 million; Campbell-Ewald, $194 million; GSD&M, $179 million; JWT, $148 million; Frankel, $133 million; and Ketchum, $78 million. The agencies received more than $1.2 billion in media contracts, according to the report.

The PR and ad contracts included providing "expert advice and support in the development of several marriage-related research initiatives," an educational campaign regarding the "Medicare Modernization Act, and its coverage and benefits," and a contract regarding "message development that presents the Army's strategic perspective in the global war on terrorism," the study said.

(BrandWeek)

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